PONTIANAK – Pontianak Fashion Coffee Week 2019 yang akan digelar pada 16-17 November 2019 bakal menjadi ajang tampil bagi para pelaku perkopian di Kota Pontianak. Kegiatan yang akan dihelat di Gedung UMKM Center Pontianak itu, akan menghadirkan 30 brand kopi dari Kota Pontianak, yang dibalut dengan rangkaian kegiatan yang menarik.
Ketua Panitia Kegiatan, Dedi Supriadi mengatakan, kegiatan ini didukung langsung oleh Wali Kota Pontianak, dalam rangka mendorong pelaku industri perkopian, khususnya di Kota Pontianak. Melalui kegiatan ini, secara tidak langsung, pihaknya ingin mem-branding Kota Pontianak sebagai kota kopi.
“Kami ingin mempromosikan Pontianak sebagai kota kopi. Tentu saja hal ini juga diharapkan dapat mendorong pariwisata yang ada di kota ini,” ungkap dia, saat menggelar jumpa pers, Kamis (14/11).
Selain sebagai ajang promosi, tutur dia, kegiatan ini dapat menjadi momen untuk membuka jaringan bisnis antar pelaku usaha perkopian, mulai dari petani, pemilik usaha coffee shop, penjual alat-alat kopi, dan lain sebagainya.
“Ini tentu juga bisa menjadi ajang untuk matching bisnis antar para pelaku usaha,” tutur dia.
Dari sisi konsumen, lanjut dia, para pengunjung dapat memanfaatkan momen ini untuk merasakan sensasi kopi yang dihadirkan oleh puluhan coffee shop yang ada di kota ini, sekaligus belajar banyak tentang kopi. Tak hanya memamerkan berbagai jenis minuman kopi, ajang ini juga akan menampilkan hal-hal yang berkaitan dengan perkopian, mulai dari alat meracik kopi, kerajinan tangan berbahan dasar kopi, dan lain sebagainya.
Kegiatan ini semakin menarik dengan rangkaian acara yang menyertainya, mulai dari hiburan oleh seniman lokal, Talk show, Barista Cilik, serta berbagai lomba. Rangkaian acara tersebut digelar tak lain untuk mengundang para pengunjung yang hadir.
Meski tak memasang target pengunjung, namun Dedi meyakini, kegiatan kali ini akan menarik antusias masyarakat, dari kalangan muda maupun orangtua. Kegiatan itu memang sengaja ia sajikan agar dapat dinikmati oleh kalangan manapun. Pihaknya juga memastikan adanya pengunjung dari luar Kalbar, dan negera lain yang turut hadir.
“Dari KJRI juga datang menjadi pembicara Talk Show. Dari Sarawak, Malaysia, rencananya mereka juga akan datang sebagai buyer,” kata dia.
Pihaknya berharap kegaitan ini dapat menjadi ajang tahunan bagi pelaku usaha perkopian. Besar harapannya agar industri kopi di kota ini berkembang, sehingga memberikan dampak ekonomi yang besar. (sti)
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